Elena Biedert, the founder of Mama Fitness Coaching, a leading pre- and postnatal fitness expert and user experience (UX) professional, is featured in the Winter 2023 issue of Personal Fitness Professional Magazine with her article titled, “It’s All About the Experience.”
Personal Fitness Professional Magazine reaches a dedicated audience of fitness professionals, providing them with the latest research, training tips, and industry insights. Biedert’s article delves into a crucial but often overlooked area – creating an exceptional client experience. Building on her background in UX design honed at leading tech companies, Biedert equips trainers with the tools to differentiate themselves in a competitive market.
“Today’s clients are looking for more than just effective workouts,” says Biedert. “They crave a holistic experience that motivates, engages, and empowers them throughout their fitness journey. By focusing on UX principles, fitness professionals can create a loyal client base that thrives.”
Biedert’s article outlines six key strategies for crafting a winning client experience:
- Know Your Ideal Client: Understanding your target audience allows you to tailor your communication, branding, and services to their specific needs and desires.
- Make it Fun and Engaging: Fitness shouldn’t feel like a chore. Biedert encourages trainers to incorporate creativity and variety into their programs to keep clients motivated and engaged.
- Continuously Improve: Feedback is gold! Biedert emphasizes the importance of actively seeking client feedback and using it to refine your approach and offerings.
- Build a Strong Brand: Developing a clear and consistent brand identity builds trust and attracts clients who resonate with your values and style.
- Choose Your Virtual Assistant Wisely: Outsourcing tasks can free up your time to focus on clients. Biedert highlights the importance of selecting a VA who complements your brand and prioritizes client needs.
- Go Beyond the Program: Training is just one piece of the puzzle. Biedert emphasizes the power of motivational communication, supportive communities, and celebrating client achievements to create a lasting impact.
By implementing these strategies, fitness professionals can elevate their services beyond mere training programs and cultivate a thriving community of loyal clients.
Personal Fitness Professional Magazine subscribers can access the full article online through this link. To learn more about Mama Fitness Coaching and Elena Biedert’s work, visit the Mama Fitness Coaching website.
